2 Things Every Salesperson Must Have to Reach the Decision Maker
Almost every B2B salesperson worth their salt shares this one common goal: Get to the big guy or gal. We want to talk to the person who can say “yes” and sign a check. Trying to reach top executives can be like driving down a treacherous road that leads to a private resort. You risk facing challenges, detours, and dead ends, but the end result will be so rewarding.