5 Types of Content Salespeople Can Use in the Sales Process
Inbound marketing and lead generation seem to be synonymous. It makes sense â€” inbound marketing has proven to be an effective and cost-efficient method to capture online leads and build robust sales pipelines. Consequently, inbound marketing methodologies and the content that drives it seem to be a widely-accepted component of every CMOâ€™s marketing strategy.
But sales teams shouldnâ€™t let these valuable resources be labeled â€œFor Marketingâ€™s Purposes Only.” In fact, the premium content thatâ€™s been created to attract visitors and convert leads can also be effectively leveraged to enable the sales person and accelerate the sales process. Below are 5 ways content can be leveraged to help position the salesperson as a thought leader/subject matter expert and guide the prospect to the next best step in their buying journey.