7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience


Inspired by the Ideas and Insight of Taxi Terry…The Best Guide to Customer Service You Will Ever Read

No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver–especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life.

Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry’s joyful approach to customer service, he incorporated the driver’s inspiring personal philosophy and uplifting advice into his business speeches at corporate events–with stunning success.

These are the 7 Tenets of Taxi Terry:

  1. Set high expectations–then, exceed them!
  2. Delivering what helps the customer . . . helps you.
  3. Customers are people–so, personalize the experience.
  4. Think logically–then act creatively and consistently.
  5. Make the customer the star of your show!
  6. Help your customers to come back for more.
  7. Creating joy for your customer will make your work–and life–more joyful!

If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You’ll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on “internal customers”–the people you rely on every day within your own company–the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins.

7 Tenets of Taxi Terry is your road map to an extraordinary journey–full of wonderful encounters and mutually rewarding experiences–that will take you anywhere you want to go.


“Scott McKain is a great storyteller and Taxi Terry delivers: it provides you what you need to know and do to provide your customers the kind of experience that will delight them and keep them coming back for more.” — Mark Sanborn, author of The Fred Factor and CEO of Sanborn and Associates

“McKain clearly shows again why he is the master at teaching companies how they can out-market, out-sell, and out-service their competition.” — Dr. Tony Alessandra, author of The Platinum Rule and The NEW Art of Managing People

“McKain shows you how to consistently deliver a level of service that makes you and your business distinctive in the hearts and minds of your customers. You will want every person in your company to read this book and apply its lessons.” — Randy G. Pennington, author of the award-winning bestseller Make Change Work

“This book is another masterpiece from the brilliant business mind of Scott McKain.” — Patricia Fripp, CSP, CPAE, former president of the National Speakers Association and a leading executive speech coach

“I have loved the story of Taxi Terry every time I’ve heard Scott tell it. It’s entertaining, funny, and always a crowd pleaser. In this great book, Scott gives you a chance to go deeper into the story and learn the lessons you need to deliver a great customer service experience.” — Larry Winget, television personality and six-time bestselling author of Grow a Pair and Shut Up, Stop Whining, and Get a Life!

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