Analytics Are Important
Analytics are important in telling you whether your online marketing efforts are working or not. An important part of analytics is visitor tracking.
Automated programs can analyze the behavior of visitors to your website. They can tell you who is visiting your site, what pages they’re viewing, and what content they’re engaging with.
You can use this data to better understand website visitors. You can also use it to make changes to your website. If a page is viewed briefly and then the visitor clicks away, you know this is a page that needs improvement.