Better Business Photos in a Snap? Motorola Says Hasselblad Module Offers 10x Optical Zoom


When Lenovo (HKG:0992) announced the modular Moto Z line, the stated purpose was to give smartphone owners the ability to easily transform their devices with capabilities that could be added in module form. Modules like a projector, extra battery and a JBL speaker for the Moto Z were available at launch, with a rumored camera in the works. Well, the Hasselblad True Zoom camera module is no longer a rumor, and Lenovo has managed to talk one of the most prestigious and storied makers of expensive medium format cameras into develop it.

Having the Hasselblad name is going to make even the most professional of photographers take a second look at this module out of curiosity if nothing else. And with its reputation on the line, Hasselblad’s module appears to have quality build and features to give the Moto Z, Moto Z Force and Moto Z Play Droid phones image capturing capability for still or video images. So the module can be used to create visual content for websites, blogs and social media.

Hasselblad True Zoom Moto Mod Details

Lenovo says the Hasselblad True Zoom has 10x optical zoom that gives users full manual control over shooting parameters. This includes several True Zoom-specific Hasselblad image modes and optical image stabilization for keeping things steady when you are using longer focal lengths.

The module shoots in RAW format to deliver the highest level of image quality possible, providing more control to capture detailed photographs from a distance without losing resolution. The capture modes include settings for panorama, video, professional, night landscape, night portrait, sports, day landscape, and back light portrait.

Having a Xenon flash instead of the LED used by many smartphone cameras provides greater illumination. When it is in flash mode, the camera automatically keeps the ISO low to create more detail and higher quality images.

In addition to photographs, the module also shoots 1080p video at 30 frames per second. And unlike regular smartphones, you can zoom and get closer to what you are recording. Once you create a still image, you can share it with customers, partners or colleagues with an automatic backup to Google Photos.

The camera also comes with Hasselblad’s Phocus editing software for free so you can further improve the quality of your images with a professional grade editing application.

The specs for the Hasselblad True Zoom camera module include:

  • 12MP 1/2.3″ CMOS sensor with 1.55 um pixel size
  • 25-250mm equivalent 10x zoom lens
  • 5-6.5 aperture
  • ISO Auto, 100, 200, 400, 800, 1600 and 3200
  • File format: Still: JPG, DNG (RAW), Video: MPEG4
  • Two mics 

The Phone

The Moto Z is equipped with a Qualcomm Snapdragon 820 processor with 4GB of RAM; 32 or 64GB of storage with SD card expansion; a 5.5-inch, quad HD AMOLED display; 13-megapixel camera with f/1.8 lens and optical image stabilization; fingerprint scanner and a 2600mAh battery.

The Z Force has the same specs, but it is upgraded with a 21-megapixel camera and a 3,500mAh battery.

The Z Play is the latest model from this line and it comes with a 16 MP main camera and a 5 MP wide-angle selfie shooter. It is powered by the Qualcomm Snapdragon 625 chipset, has 3GB of RAM, 32GB of expandable storage and a 3,510 mAh battery.

The Hasselblad True Zoom camera module is not a DSLR, but the fact that it can be easily attached to take pictures and record videos on a smartphone is an attractive option for business and consumer users.

You can get the True Zoom module for $250 when it launches on September 15.

Image: Motorola


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