Compassionate Sales: Cultivating Customer Loyalty


Salespeople are a special breed. But in the world of deal making, compassion and authenticity are all too often overlooked as viable techniques.

In Compassionate Sales, author Tashi Maldonado pulls from her twenty-five years of sales experience in a wide range of industries to challenge sales professionals and entrepreneurs alike to cultivate genuine connections with their clients.

Divided into three parts, this remarkable resource offers powerful insight into specific behaviors to help you build trust and loyalty with your customers.

You will explore the challenges and pitfalls of the industry, as well as the cost of being inauthentic. Learn how you can develop and use an authentic presence and compassionate interaction to develop long-term partnerships with your clientele. Not sure how to get started? Tashi teaches you various aspects of establishing and cultivating enduring customer alliances.

In the vein of Brené Brown’s Rising Strong, Stephen M.R. Covey’s The Speed of Trust, and Jesse Koren and Sharla Jacobs’s The Art of Attracting Clients, this quick yet enlightening read offers practical tips and sage advice to empower you to move forward with compassion and create a lasting legacy.

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