Dear Busy Entrepreneur…You Need to Automate Your Marketing (without spending an arm and a leg)
Marketing automation is essential for online marketers. It’s not just a nice thing that adds to your productivity; it’s absolutely necessary and there’s one simple reason for that – It takes over routine menial tasks for you so that you can focus your time and energy on more important things .
Saving Time for “Thinking Work”
As an online marketer, what should you be spending your time doing on a day-to-day business? Your true role as a marketer is to study your market, and plan and execute marketing strategies. In other words, it’s “thinking” work.
However, when you’re bogged down with simple routine tasks that anyone (or any machine) could do for you, you’re losing that precious thinking and organizing time. The hours you could be devoting to really careful consideration of your brand image or mind mapping your overall marketing strategy are wasted away on busy work.
Get Routine Tasks off Your Desk
In addition to planning and organizing, another important part of marketing is building relationships. You need to be actively engaged and interacting with the members of your target market, whether on social media sites like Facebook or Twitter, or through face-to-face offline events or online webinars.
Relationship building, like planning and organizing, takes time. Also, relationship building tasks cannot be done by a software program, an outsourced worker across the planet, or a nifty gadget. This is work that you and only you can do.
If you can successfully automate routine tasks and get them off your to-do list, you can spend more time interacting with members of your target market, and the benefits to this are priceless.
Want to automate your marketing? Here’s an easy (and free) way to start
If you want to get started with automation with something easy to use and free, I recommend trying a social media dashboard.
A social media dashboard is a program that makes managing social media accounts ridiculously easy. It puts all of your social media accounts in one easy place so that you can manage and monitor them simultaneously, and they’re packed full of simple automation features.
A few things a social media dashboard can help with include:
- You can schedule your posts and the dashboard will post them at the day and time you’ve set.
- Social media dashboards gather a wealth of data about the activities of your friends and followers on social media.
- Cross-Posting. You can use a social media dashboard to post simultaneously to multiple social media platforms like Facebook, Twitter, or LinkedIn.
- Social media dashboards give you data on the effectiveness of your social media activities.
- Most social media dashboards have collaboration tools. You can allocate social media tasks to certain people and this is especially nice if you’re working remotely.
There are two reasons why I recommend a free social media dashboard. First and most obviously, it’s free. You can buy more sophisticated programs, but you can use this one to get a taste of how it works without paying anything at all. Once you’ve used a free version, you can always look for a premium program to upgrade to, but you’ll understand from using the free one how it works and what to look for.
The other reason is that a social media dashboard gives you an idea of what automation can do. It’s one program that can automate a number of tasks. I’m sure you’ll see after using one how indispensable automation is for your marketing. You’ll see how one simple program can help you do so much with so little effort.
Sign Up for the LOSOMO Social Dashboard for free today. No credit card needed. Our free account is, and always will be, free. You only provide your billing details if you sign up for the Pro plan and those payments are handled by our secure payment processor. https://signup.losomo.me/