Doing This Digital Thing, Focusing on Conversions, More News

Andrew Beale said companies gain fantastic power by leveraging data. But Beale, a leader in Washington, DC-based Optimity Advisor’s information management practice, cautions that everyone should be alert to how that data is being used.

By understanding the likely strengths and pitfalls, companies can make more impactful marketing decisions and tell potent narratives about people and products. Read more.

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