Finding Your Authentic Voice
Over the past few years, as content marketing (aka inbound marketing) has become more widely incorporated into the marketing mix, the amount of content being created by marketers has exploded. Content marketing is now used for lead generation by 83% of B2B marketers, and itâ€™s become more commonplace than ever for companies to have a blog or to use landing pages to capture leads. Why? The reason is simple: 93% of B2B companies say content marketing generates more leads than traditional marketing strategies.