How Content Strategy Strengthens Your Customer Relationships, More News
Businesses that fail to take a big picture approach to content leave value on the table and waste effort, money and time.
Hilary Marsh thinks an audience-centric, business sensitive content strategy can solve this problem. With this approach, every piece of content acts to deepen the connection between your business and audience by serving your audience’s needs. Content creation becomes streamlined, with clearer focus, set ownership and measurable outcomes. Read more.
What else got us talking this week:
Enterprise Information Management