How Rapid Application Innovation Creates Long-Lasting Impact For Your Business


The Digital Transformation Playbook from BMC & PSFK uncovers how cross-team collaboration and agile development are guiding companies toward new models of continuous innovation

According to the American Institute of CPAs, 72 percent of C-level executives say that delays in getting the right information in front of the right people have torpedoed at least one major effort. Siloed functions within organizations inhibit the transparent communication and collaboration required to meet the demands of a marketplace that is defined by flux. As more of the core products and services that companies offer to their customers, clients and partners have at least some digital aspect, the traditional process of cumbersome development cycles that happen at pre-planned times throughout the year are no longer tenable. Instead, companies need to adopt a more responsive model that allows for continuous, incremental improvements.

“Whether they are aware of it or not, every company is now a software business. The gap between business and IT no longer exists—and the organizations that will thrive in the digital economy will place the highest priority on cross-team collaboration and agile development not only to react quickly to changing customer needs but also to anticipate and shape them,” said Herb VanHook, VP & CTO of BMC Software.

Unfortunately, there are a number of challenges that stand in the way of businesses implementing rapid innovation frameworks. As shown in our Digital Transformation Playbook, integrating new applications and platforms into current systems can prove to be a battle, and most companies find it difficult to remain flexible and fully-functioning during system updates and improvements. Products and services also need to be released while processes evolve with high-quality and acceptable timeframes. With the high number of teams and difficulties involved with streamlining internal communication, collaboration also proves challenging. Despite these struggles, there are strategies that companies can adopt to alleviate these problems:

Cross-Team Collaboration

Streamline internal communication and project management tools so teams can share knowledge, feedback and resources.

Agile Development

Adopt nimble processes that prioritize continual updates and refinements to products and platforms over pre-planned overhauls.

The Digital Transformation Playbook shows how efforts on maintaining traditional development cycles are a waste of time. In this age, incremental improvement guarantees speed alongside promises of quality, allowing companies to roll back small unsuccessful updates without hindering ongoing operations. Companies must enable better collaboration across teams, integrate with legacy systems and employ real-time monitoring of the initiatives’ performance. This minimizes time spent on unsuccessful features and rollout and gives innovation teams early feedback on what works and what doesn’t.

The Digital Transformation Playbook is a report and 5-week series from BMC and PSFK Labs that identifies the opportunities and challenges that traditional companies face when transitioning into a digital enterprise. The comprehensive study provides a roadmap to help high-level decision makers determine where to begin, what to do and how to follow through. Download the full report here and check back daily for exclusive content on the strategies, technologies and services that are helping businesses keep up with ever-evolving demands of the marketplace.

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