How Social Storytelling Is Changing Entertainment Marketing


How Social Storytelling Is Changing Entertainment Marketing

Entertainment brands are increasingly looking for new ways to engage audiences to promote upcoming features or series. The world’s largest social …
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Triggers for Social Media as a Way to Increase Popularity and Occupancy Rate of Your Hotel.

Exclusive Feature: Social media is filled with pictures of popular … but if they do not work for the hotel brand, they are useless for your marketing.
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Ritson deconstructed – he’s right about strategy, but wrong about social media

Professor Mark Ritson’s presentation at the AANA last week was part entertainment, part insight and at times offensive to the modern marketer.
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As social media platforms get better at monetising, what should marketers expect?

Monetising is a top priority for the world’s leading social platforms like Twitter and Periscope, and recent figures suggest they’re getting better at it.
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