Join Us for #MetLifeSmallBiz Twitter Chat: Playing to Your Small Business Strengths


At a time when the economy is growing and unemployment remains low, small businesses are once again populating job boards with available positions and hiring new employees. Yet, many face a daunting challenge: competition from other employers who woo job candidates with attractive salaries and a bevy of benefits. The key differentiator for many small businesses is the business owner themselves and the culture they create. Driven by business purpose and the owner’s personality, a company culture is defined by powerful values that permeate and motivate strong teams.

How, as a small business owner, can you use your distinct personality and leadership style to define culture and attract top-tier talent? By playing to your strengths.

To better understand your personality, its strengths and how these two forces combine, join us for the MetLife-sponsored Twitter Chat “Playing to Your Strengths: Helping Small Business Owners Be Competitive,” scheduled for October 5, 2016, 7-8 p.m. ET, 4-5 p.m. PT.

Small Business Trends founder and CEO Anita Campbell (@SmallBizTrends) will serve as moderator.

She will be joined by Rieva Lesonsky (@Rieva), Small Business Trends columnist and president of GrowBiz Media, and Susan Solovic (@SusanSolovic), small business expert, best-selling author and two-time SBT Small Business Influencer Award winner.

This trio of business experts will address the following questions:

What type of culture do you want to create for your business? Is it go-go-go, with different challenges every day or more like one big happy family where everyone knows each other? These experts will help you paint a clear picture of how using your natural tendencies can help you build a strong company culture.

How do you attract and retain the right employees in a competitive market? Employees are drawn to positive business cultures that reflect their values. Small business owners have the opportunity to influence this culture by offering incentives that demonstrate their values and reflect the type of company they want to create.

What are the main challenges you face when it comes to offering benefits? There are many reasons employees choose to work at smaller companies. Lifestyle, flexibility and the challenge of helping set the company’s direction are intangible benefits. But it is also important small business owners take the time to understand their employees’ needs and offer benefits that meet those needs cost-effectively.

Don’t miss this opportunity to learn how small business owners can use their natural tendencies, personalities and values to play up their strengths and compete for the best employees.

More Details

What: Twitter Chat “Playing to Your Strengths: Helping Small Business Owners Be Competitive”


Where: Twitter

Hastags: #MetLifeSmallBiz (#SMBChat)

When: Wednesday, October 5, 2016, 7 p.m. ET (4 p.m. PT)

Twitter Image via Shutterstock


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