Marketers' Experiential Marketing Efforts Turn Consumers Into 'Content Factory' Workers


Marketers’ Experiential Marketing Efforts Turn Consumers Into ‘Content Factory’ Workers

This, of course, has given rise to the use, by brands and their agencies, of social media, content marketing and experiential marketing strategies to …
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Marketing Myths – Be More Social

If it doesn’t make sense to incorporate social media, don’t. Ignore the pressure from marketing critics telling you that if you’re not on social media you’ll …
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People are spending much less time on social media apps: Report

People are spending less time on social media apps, in some cases substantially less, a new study from marketing intelligence firm SimilarWeb found.
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Why Michelle Pinchev brought Social Media Week back to Toronto with #SMWiTO

SMWi Toronto officially kicks off to celebrate all things social media. … That ended up translating well into a career in marketing and social media.
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