Offer Educational Tools

Another idea for using your automated email software is to offer educational opportunities. You can create an email course that sends each lesson automatically according to a set schedule. For example, you can offer one lesson a week. Each lesson builds on the last and teaches your subscriber how to do something, like set up an ecommerce business, build a website, and so on.

You can charge for the course or offer it free. You can offer it to customers as a freebie or a “thank you” for their purchase, or as a lead magnet. This means offering it for free upfront to potential customers in exchange for their contact details. When they receive valuable, useful and free content from you, it builds a relationship that can lead to future sales.