Rock Your Back-to-School Sales and Marketing Infographic

Rock Your Back-to-School Sales and Marketing Infographic

For many retailers, back to school season is a huge opportunity. However, back-to-school buying habits aren’t always the easiest to follow. This is why our folks at The Shelf tried to make this lesson a bit easier to understand with The Rock Your Back-to-School Sales and Marketing Infographic. It’s full of facts and figures to help you make the most of the retail shopping frenzy that defines this adrenalin-fueled rush to get the coolest gear in hopes of being “too cool for school”.

Timing

In all sales the right timing is everything. Timing makes Back-to-School marketing a little challenging. Indeed, there are no clear deadlines as to when this period starts or ends. Studies show that people shop from April to September, with peak times for different product types.