The Customer-Transparent Enterprise: Beyond 20th Century CRM: How Market Leaders Are Using 21st Century Customer Transparency to Close the Brand/Customer Gap and Win the Customer Loyalty Wars
The Customer- Transparent Enterprise: How Market Leaders are Using 21st Century Customer Transparency to Close the Brand/Customer Gap and Win the Customer Loyalty Wars, is the breakthrough work that has redefined an industry. Written by a renowned award-winning C-Level senior business executive for business executives, The Customer Transparent Enterprise shatters the existing paradigm for customer-centric service, sales and marketing in the 21st Century. It gives your company the toolkit it needs to move beyond 20th century CRM and compete and win in the age of the Web and social media-empowered 21st century consumer. CEO’s around the globe have the Customer-Transparent Enterprise on their desks within easy reach…transform your business for sustainable competitive advantage today!