The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value


The business world seems to have given up on loyalty: many major corporations now lose – and have to replace – half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.Business & Economics; Consumer satisfaction; Corporate & Business History; Customer relations; Economics; General; Job satisfaction; Labor productivity; Loyalty; Non-Fiction; Strategic Planning

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