Things You Need To Know This Week – November 5, 2016


There’s been a lot happening the past few days, from the Cubs winning the World Series after 108 years to the Presidential campaign coming to a close with the election this Tuesday. While it’s certainly has been a busy time, it’s a good time to take a break and share with you the latest edition of “Things You Need To Know This Week.”

The mobile internet has surpassed desktop for the first time, according to Internet monitoring company StatCounter.  This is huge news but hardly a surprise given the ubiquity of Internet connected mobile devices. via TechCrunch 

Email marketers are getting on board with video and it’s becoming a major marketing vehicle in a big way. via eMarketer  

Snapchat is making moves to take complete control over Discover ad sales to consolidate ad buying. Here’s what it may mean for marketers. via MarketingLand

Mark Zuckerburg sees the future and it’s video. He is putting Facebook’s money where his mouth is and investing heavily to make the camera the main way we share on social media. Investors are not so sure. via CNET 

Twitter is helping brands automate customer service with welcome messages and quick replies. via Marketing Land 

Instagram is testing shoppable photo tags going beyond a place to post your selfies and turning the photo sharing site into a true online commerce portal.via Techcrunch

The holiday shopping season is moving more online this year with younger Internet users most likely to clicking the buy button on Black Friday and Cyber Monday. via eMarketer  

Photo Credit: etargetmedia1 Flickr via Compfight cc


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