Twitter shares fall on bleak earnings outlook


Twitter shares fall on bleak earnings outlook

In a letter to shareholders, the social media company cited pricing pressures … The news comes at a time when Twitter is launching a new marketing …
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Social Now A Quarter Of Digital Ad Spend: Used Mostly For Branding, Not ‘Performance’

Interestingly, as pervasive as social media seems to be in, well, society, only a small minority (10%) of marketers consider their organizations “expert …
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10 Disruptive Marketing Trends All Marketers Should Consider

Here are 10 trends excerpted from the new book, “Disruptive Marketing: … Social networks will become an ecosystem to rival the original Internet.
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Understanding Social Media’s Data Treasure Trove

People—from all points of view—may complain about social media, but no one … that has been applied to more conventional forms of marketing communication. … In the first two settings, social media builds an audience of millions.
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in Social Marketing