Utilize Up-Sell Opportunities

Part of your follow-up with customers is offering relevant deals to them based on their behavior. It’s an opportunity to up-sell or cross-sell different products or services. Although this is a very personal aspect of your business, it’s something you can automate.

A good way to do this is through email marketing. Create an email list and ask customers if they’d like to sign up to receive offers at the point of sale. You can then use the list to follow-up and further market to them.

Autoresponder email programs allow you to load up messages which are then sent out automatically at intervals of time chosen by you. Through this email service, you can send relevant offers that your customers may be interested in.