You Need A Steady Stream Of Content
For online marketing, you need a steady stream of content to keep your audience engaged. You’ll create some of this content yourself, but you can also share others’ content. Examples include news articles, infographics, blog posts, YouTube videos and so on.
While you can’t automate content creation, you can automate some aspects of finding and sharing content. You can sign up for notification programs that bring relevant content to you, which you can then sift through and choose to share. This saves you the time of hunting down this content yourself.