Digital Marketing: Strategic Planning & Integration

[ad_1] An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its […]

Read More

Marketing Rebellion: The Most Human Company Wins

[ad_1] Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by […]

Read More

Influence: The Psychology of Persuasion

[ad_1] Influence, the classic book on persuasion, explains the psychology of why people say yes – and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves […]

Read More

Digital Marketing All-In-One For Dummies

[ad_1] Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, […]

Read More

Social Media Marketing Mastery 2019:3 BOOKS IN 1-How to Build a Brand and Become an Expert Influencer Using Facebook, Twitter, Youtube & Instagram-Top … Networking & Personal Branding Strategies

[ad_1] 3 Books in 1 Boxset Master Social Media Marketing & become an expert!Get your Social Media Marketing book collection Now! This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn’t matter what social media platforms your business […]

Read More

Digital Marketing in an AI World: Futureproofing Your PPC Agency

[ad_1] Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic; the sky isn’t falling. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world. In this invaluable […]

Read More

Customer Analytics For Dummies

[ad_1] The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics […]

Read More